Authors: Chloe Ireland, Mathematics PhD student, The Ohio State University, and Sarikaa Sridhar, Computer Science & Engineering PhD student, The Ohio State University In today’s fast-paced, consumer-driven world, meeting customer...

Promotions and Incentives, What Are They Good For? Promotions and incentives (P&I) programs have been integrated across business functions for decades to enhance sales activities. They are deployed either as...

Rajesh R. Naik, Ph.D. Businesses are increasingly turning to AI to gain a competitive advantage by unlocking insights to boost productivity, streamline decision-making processes, expedite product launches, and enhance customer...

Recent statistics reveal that over 37 million people in the U.S. are living in poverty[1], and 12.5% of households with children are experiencing food insecurity[2]. These alarming figures highlight the...

Bourbons are one of the fastest growing spirits in the US, and the estimated revenues from whiskey & bourbon sales were ~ $5bn in 2022. Many brands of bourbon are...